It's A Go Studio
SAME SBC 2026 · Charlotte Claim a founding seat
The It’s A Go Studio Founding Member Offer

There’s a better way to win.
So we built it.

One system for your entire pursuit lifecycle.

You’ve got the ideas and expertise. Studio gives you the tools to bring it.

Start today in Studio, the AEC-built CRM and business development command center that replaces your disjointed systems. Then grow into every stage of the pursuit as it opens, with a team beside you to set it up.

25Founding seats
$600/moLocked for life
25+ yrsAEC pursuit experience
Your pursuits, with backup

From “Where’s that file?”
to “It’s a Go.”

One live pipeline, shared in real timeA spreadsheet is out of date the second you save it, and every team is working from a different copy. Studio keeps everyone on the same page, live.
One library. Your content, found.Stop hunting for the version you wrote six months ago, and stop pulling engineers off billable work to describe the same project again.
Never miss a deadline againTask automation and reminders at 30, 14, 7 and 2 days out. Let the system watch the clock.
Built to win big, not to bill hoursMost systems that promise marketing and BD were built for accounting and project delivery, with BD bolted on. Studio is built for the people who win the work.
The problem

You don’t have a proposal problem. You have a data problem.

01It’s lost on the network.
Project descriptions, resumes and past performance are scattered across network drives, SharePoint sites and inboxes. Your team spends hours hunting for content they know already exists, then rebuilds it from scratch when they can’t find it.
02AI writes faster. It can’t find what you never saved.
Every AI tool promises a perfect first draft. But AI only works with what you feed it. Outdated, incomplete project data goes in, and a polished wrong answer comes out. Great AI starts with your best content, organized in one place.
03Data calls go nowhere.
You email technical staff and subconsultants for project data, fees and dates, then chase them again. What comes back is late, incomplete and inconsistent, and your team fixes it by hand the night before the deadline.
04Go/No-Go is a gut call.
Without a scoring process, pursuit decisions get made on hope and history. You chase work you shouldn’t, miss work you should, and your best people burn out on pursuits you were never positioned to win.

The fix isn’t another writing tool. It’s one system that holds everything, plus people who know how AEC proposals actually win.

What it’s really costing you

Proposal costs can be brutal. Losing the contract you should have won is devastating.

The real loss is what could have been: the project your team would have been proud of, the client relationship that would have led to three more, the award shortlist. Someone else is building it now.

80%of proposal work is manual and redundant: hunting files, fixing dates and fees, and filtering through emails, network folders, SharePoint sites and project files.
$60Kis what a single lost pursuit can cost a larger firm. For a small business with limited resources, the cost is even more devastating.
1person is usually holding every file, deadline and login together. When they’re out, the pursuit stalls, and when they leave, the knowledge walks out with them.

Another template won’t fix that. A collaborative system will.

The payoff

Let your team bring their brilliance.

Writing. Designing. Building beautiful, compliant proposals. Studio holds everything else in one system and one source of truth, so nothing gets lost on the network drive again.

BEFOREHours of data entry, rewriting the same resume for the fifth time this year.
AFTERPull the right projects and people in minutes, then spend the time on the win themes.
The opportunity

Your whole pursuit team, in one place.

Invite your subconsultants and teaming partners into the pursuit. No more data calls lost in email. No more chasing half-finished forms. Everyone sees the same deadlines, the same requirements and the same goal.

Send one data call and get complete answers back
Collect resumes and project sheets in one place
Share one set of deadlines with the whole team
Send and sign teaming agreements
Ready now · Pursuit Headquarters

Start now. Be ready when the full pursuit lifecycle opens.

Pursuit Headquarters is a full CRM and business development command center, set up for AEC and ready the day you join. Load your pipeline, contacts and marketing now and get your team comfortable, so you’re ahead the moment new pursuit tools go live.

Own the pipeline
  • Pursuit pipeline built for AEC
  • Go/No-Go scorecard with automated scoring
  • Contact and company management
  • Automated deadline reminders
  • Reporting dashboards
Stay in front of clients
  • Email and text campaigns
  • One inbox for email, text and social
  • Forms, surveys and landing pages
  • Website and funnel builder
  • Social media planner
Run the business
  • Calendars and online booking
  • Automations and workflows
  • Contracts and e-signatures
  • Invoicing and payments
  • Mobile app for the road
One system instead of five. Many firms pay separately for a CRM, an email platform, a scheduler, an e-signature tool and a website builder. Pursuit Headquarters puts them all in one place, for $600 a month.
Studio help deskHands-on support for onboarding and implementation, so you’re never building alone.
Your membership grows with every release.
NOWPursuit HeadquartersYour CRM and BD command center.
EARLY 2027The SF330 BuilderFounding members get it first.
THENNew pursuit tools, every monthIncluded at no added cost.
Then, the strategy to use it well

Software is half of it. The other half is a partner who’s won before.

Every founding firm gets 1:1 time with Jessica Kovar, founder of It’s A Go and a 25-year veteran of marketing and business development. We build your pursuit system with you, not for you.

1
Kickoff callGet Pursuit Headquarters set up around your firm, your markets and your team.
2
Pursuit strategy sessionLook at your pipeline together and decide where to focus first.
3
ConsultationExpert guidance as you put Studio to work on real pursuits.
In their own words

The team behind Studio has been helping firms win for years.

“We utilize the SF 330 templates developed by It’s A Go to help manage and streamline our busy production schedule. With limited resources, these templates enable us to produce polished, professional submissions with compliance in mind and required fields that are easy to locate and complete.”
Sherri GordonSES
“When our small AE firm decided to pursue federal work more seriously, It’s A Go Pursuits was instrumental in getting us up to speed. … That foundation gave our marketing and technical staff the confidence and know-how to put together compliant, competitive SF330s on our own going forward.”
Ryan MallattMARKETING DIRECTOR
“With ITSAGO team’s extensive knowledge and experience in the federal marketplace, they guided us through our first SF330 federal submittal, which turned into our first federal WIN as prime!”
Katy AbrahamCONSTRUCTION COST MANAGEMENT
“The cherry on top is how exciting and professional the materials ITSAGO provided us. All around their personal approach and leadership means win after win for our team.”
Sara RadilSENIOR MARKETING PROFESSIONAL
“Working with ITSAGO has brought tremendous value to our federal sector. Jessica has helped shape the direction of how we now approach federal opportunities. With ITSAGO’s, we increase captured contracts.”
Darin CielochaSENIOR BUSINESS DEVELOPMENT LEADER
“ITSAGO’s knowledge on federal procurement and effective pursuit management allows her clients to develop a qualified and aligned pipeline of project opportunities in the Federal space.”
Senior VPENGINEERING FIRM
“The SF330 training class presented by Jessica Kovar/It’s A Go Pursuits was incredible. The course focused on capture management, preparation, compliance, and strategic positioning of Standard Form 330 submittals for federal A/E procurements.”
Michelle CainSENIOR BUSINESS DEVELOPMENT LEADER
“ITSAGO consistently delivered professionally structured and visually polished proposals while meeting demanding schedules and strict submission requirements. Based on our multiple positive experiences, we recommend ITSAGO.”
President / CEOLARGE CONSTRUCTION COMPANY
Founding members only

Plus the Founder Template Vault, and a seat at the table.

Founder perks
Your rate, locked for life as long as your membership stays active
First access to the SF330 Builder and every new release
A voice in the build through the Founders Advisory Council
Quarterly Founders Roundtable with our founder
Priority help desk for onboarding and implementation
Your logo on our site and a Founding Member badge for yours
The Founder Template Vault
SF330 templates (Word + InDesign)$597
Compliance matrices$297
Style guides$197
Covers and tabs$147
Additional templates and tools: strategy plans, conference plans, Go Plan, Federal Planner and more$497
Vault value$1,735
Now, put it all together

Not another subscription. A pursuit system for your firm.

WHAT’S INCLUDEDWHAT IT’S WORTH
It’s A Go Studio platform: Pursuit Headquarters now, plus every release in your first year$30,000
1:1 kickoff, pursuit strategy and consultation$2,500
Founder Template Vault$1,735
Studio help desk, onboarding and implementationIncluded
Founder perks and Advisory Council seatIncluded
Total value$34,235
What you pay as a founding member$7,200 a year, paid monthly. Locked for life.
$600/mo

Values reflect the standard price of each component if purchased separately. Founding members don’t pay this. Your price is $600 a month.

Before we talk about the investment

Would it be worth it for just one of these?

One pursuit you say no to before it costs you a month.
One resume you never rewrite again.
One data call that comes back complete, on time.
One deadline your team ends proud, not wrecked.
One contract you win that you would have lost.
Questions

A few things to know before you start.

Is this just another CRM?+

It starts with one, and it doesn’t stop there. Pursuit Headquarters is a full CRM and business development command center built for AEC, ready today. The SF330 Builder opens in early 2027, followed by new pursuit-lifecycle tools every month. Founding members get each one as it releases.

What does “locked for life” mean?+

Your founding rate for the core platform never goes up as long as your membership stays active. If you cancel, the founding rate is released to the next firm.

Does Studio use AI? Is it included?+

Studio has powerful AI capabilities built in, but it never depends on them. Every feature works without AI, so your team decides how much to use. Use Studio’s AI, or keep using the AI tools your team already relies on. Your choice. If you use Studio’s AI, it’s billed separately at clear usage rates, so you only pay for what you use. We price it with transparency in mind: no bundled markups and no surprises on your bill.

Can my subconsultants and partners use it?+

Yes. Invite them into your pursuits so data calls, deadlines and requirements all live in one place.

Our firm has more than 50 people. Can we join?+

Absolutely. Founding rates scale with firm size, and larger firms get every founding perk. Book a call and we’ll walk through the right fit.

How does onboarding work?+

You start with a 1:1 kickoff call, and the Studio help desk works with your team through setup and implementation. You won’t be building alone.

I’m already an It’s A Go client. Do I qualify?+

Yes. Current clients are grandfathered in as founding members.

Your founding member offer

Now, here’s how to get it.

Everything you’ve just seen, for 25 founding firms only.

FOUNDING 25 · FIRMS OF 1–5025 SEATS
What it’s worth$34,235
Standard annual price$15,000
What you pay as a founding member
$600per month
$7,200 a year, paid monthly. Locked for life.
Save $7,800 a year off the standard price.
Claim my founding seat

Founding rate applies to the core platform for firms of 1–50 employees while membership remains active. Rate follows firm size; firms that grow into a larger tier move to that tier’s founding rate. AI features are optional and billed at current usage rates.

LARGER FIRM? Founding rates scale with firm size. Firms of 51+ get every founding perk at a founding rate for their size. Let’s find the right fit together. Book a call
NEXT UP The Shortlist When the 25 founding seats fill, the next 25 firms join The Shortlist at $800/month, locked for 3 years.
Seats are first come, first served

Not ready to decide at SBC? Let’s talk.

Book a 30-minute demo this week. We’ll hold your founding seat for 3 business days after your demo while you decide. Once the 25 seats are gone, the founding rate is gone too.

1
Book your 30 minutesPick a time this week.
2
See your pursuits insideA live walk-through of Studio’s Pursuit Headquarters.
3
Claim your seatYour rate is held for 3 business days.
Book my demo this week Takes 30 seconds. No commitment.
Ready now?Skip the demo and lock in your founding rate today.
Claim your founding seat
© 2026 It’s A Go Studio LLC · Wilmington, NC BUILT BY AEC MARKETERS FOR AEC FIRMS
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